This Awwward-winning project shows the web design, concept, and branding for the first exhibition “Very F***ing Real! Augmented Reality Face-Filters as Art" by the Center for Immersive Art and Design (ZiKD). The exhibition was an accompanying program to the Swiss Interactive Media Design Day 2022. ZiKD serves as a dynamic space for exchange, reflection, and mediation, focusing on artistic expressions related to digitization and immersion in art and design.

The design concept of the website drew inspiration from numerous visual experiments. The goal was to craft an illusionary experience that entices visitors into the ZiKD space without overshadowing the brilliance of the artists and their works. The visual identity of ZiKD is based on a clean black-and-white design, accentuated by a vibrant focal point: an invisible 3D face adorned with colorful stickers representing the face filters. The face subtly interacts with users by tracking the cursor's movement and adding to the overall artistic atmosphere.