Client: Illustrator:innen Verein Schweiz
Role: UX UI Designer
Year: 2022
This project was dedicated to the redesign of the website of Switzerland's largest association of illustrators. On this platform, potential clients can engage with illustrators, explore illustrative works, and utilize filter functions to find the ideal style for their next project.
The objectives for the design concept were twofold: to visually highlight the association for broad resonance and, through the new design, to bring the members of the association closer together. The original platform design featured a yellow circle as a prominent element. In the redesign, the circle was retained but complemented with a colorful twist. The new branding is friendly, playfully winking with an eye, and reflects the extensive network of illustrators through the interactions of the brand's iconic smileys.
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